Events: How To Design, Propose, Advertise, And Execute A Successful Minecraft Event!

Discussion in 'Guides' started by Tenelia, 2 Mar 2016.

  1. Tenelia

    Tenelia Master Poster

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    Introduction
    The purpose of this post is to teach you how to design, propose, advertise, and execute a digital event for any game. All of the skills that you will learn in this guide is transferrable to other jobs, If you perform well in your staff position on Xeal, you can use your experiences on your resume. I know of at least two former Xeal staff members who got their first hiring by properly being responsible and dedicated here in the community.

    Designing A Digital Event
    To design an event, you need to be clear about what you are trying to achieve. Are you organizing a faction war? If so, what is the point of the faction war? To create excitement and friendly competition? To weaken the strongest faction? To promote coordination within the factions?

    Or are you organizing a build competition? If so, what is the point of the build competition? Are you planning to use the build in your faction? Are you trying to help create more play environments for the server? Are you trying to nurture the builders on the server?

    Or are you organizing hide-and-seek? If so, what is the point of a hide-and-seek? Are you organizing it just for your faction? Are you trying to promote exploration in your faction? Are you organizing it for the server? Are you trying to promote exploration within The Hub or the Lobby?

    Design needs you to be clear about your objectives. What do you want to achieve through the event and at the end of the event? These are two separate matters that must be considered carefully. If you are not careful about how you design an event, the process of going through the event can ruin what you hope to achieve after the event is over. In other words, a faction war that is not managed properly can completely fail to achieve better intra-faction coordination. If you were perhaps trying to strengthen the new and weaker factions, a badly managed faction war can even destroy these new factions! So always remember that while it is easy to design a digital event, you must learn to put yourself in the perspective of the participants so that you can accurately predict the process and the outcomes.

    Here are some possible considerations: How will different participants feel? Will new players feel welcomed? Will veteran players feel bored? Will the rich players cheat? Will the poor players be at a disadvantage? What are the different demographics of players?

    Then, you also need to design incentives that are reasonable for the duration of event. e.g If the event is expected to take about 30 minutes of a player's time, they need to be rewarded appropriately as if they had spent that 30 minutes doing their Job. A way to measure this is to see how much a level 50 farmer can reasonably earn in 30 minutes, and then calculate a percentage of this amount as a cash prize. Then, to prevent inflation, translate the cash number into items. Or if you don't want to give cash-related prizes, what are other things that you can give that would be worth 30 minutes of a person's time? Remember: Being generous and giving a little more is fine, but if you are stingy, don't be surprised that nobody will turn up for an event!

    Proposing a Digital Event
    Once you have designed your event, you need to think about proposing it to the people who will help you make the event possible. A proposal is not only for your superiors; it is also for your peers and subordinates. Even if you are a server administrator one day, you still need to persuade your colleagues and friends that your event is worth their time and support. More importantly, talking to them will also help you spot any mistakes or blind spots that you had not considered yet. The process of making proposals helps you to continually improve your event.

    For example, while planning a "Haunt Night" for Halloween, you have decided to set the server to night time for 24 hours on Halloween and also increase the spawn rate of hostile mobs to 60 times per second. You want to scare the players, force them to survive and band together. At the end, everyone will have really good memories!

    Except that after talking to Wuggle and the other server administrators, you realize that the server won't be able to take the load of having 60 hostile mobs per second spawning all around players for 24 hours. The server will lag especially since Minecraft isn't properly Multi-threaded. In addition, you find out that creepers blowing up all over Xeal isn't a good idea. Asides from completely wrecking the poor newbies' properties, each explosion REALLY lags the server. Hundreds of creeper explosions will properly crash the server.

    Oops.

    Seems like you will need to refine your event after taking up suggestions from the server administrators. You tone it down to maybe having hostile mobs spawn 10 times per second, but increase the range where mobs will become hostile to the player. Oh, and to make things more exciting: Players can't fly for the whole of Halloween. But Witches can fly. Oh joy.

    In addition, you will need to get at least two admins and two mods on duty that day, just in case anything crazy happens and the server needs to reboot. Just to ensure that things go smoothly, you will also need to inform the Helpers of what is happening so that they are able to explain what is happening to any new players who might join on that day.

    The event looks good, so what's next?

    Advertising Your Event
    Once your proposals have been accepted by the necessary people, you need to create an advertisement for the event. Even if your event is not for the entire server, you need to think of an effective way to tell your possible participants (i.e. your target audience) about the event. How will you explain what is happening? What do they need to know? What is required to join the event? Where will the event be located? What time is the event? Are teams necessary? Must they be alone? Will the event happen once or will it happen in waves? If there are different waves for the event, what are the timings? Are there prizes??

    All of these details must be communicated to your target audience using the "3C". This is extremely useful for school and work in future, so pay attention.

    Be Clear: Use simple words. Make sure that what you think in your head is understood correctly by the target audience.

    Be Concise: Keep it short. An advertisement should not take more than 5 to 8 seconds to communicate something.

    Be Comprehensive: Communicate what is necessary. Nothing more than that. Any extra information can hurt your event or even confuse your target audience.

    If you are unsure about whether your advertisement is effective or not, always feel free to send PMs to ask for opinions. There's nothing wrong or shameful about this. Always ask questions to clarify something. Check if things need to be improved. However, do not harass or pester the staff for attention. If the staff members are taking a while to reply, ask your parents. Ask your teacher. Ask whoever else in real life that can guide you! In my experience, parents, teachers, and other mentors are usually more than happy to guide you!

    It is typically sufficient for you to advertise an event a week in advance if you are organizing it just for a small number of people. However, if you are organizing something that involves 30 - 50 people, you may want to consider advertising two weeks in advance.

    Executing the Event
    This is something that is important: Be early for your event. Being punctual is NOT good enough. You need to prepare for an event. You need to broadcast a countdown. You need to rally the crowd (if it's a server event). You need to organize people who are helping you into a chatroom on Teamspeak. You need to organize your participants. You need to make sure that everything is running smoothly.

    When the event is running, be sure that you know how to spot if players are doing something wrong. False accusations will ruin the mood quickly. In addition, if you handle something poorly and unprofessionally, you will also ruin the mood of the event! If you don't know how to handle such matters, then make sure that someone on your team knows how to handle it.

    Also, there many things that can be unexpected during the event. Players will think of creative and unexpected ways of playing your event, and this is why you must be clear about your objectives at the Design Phase. If what the players are doing helps you to achieve your objectives, then it may be fine for them to continue doing what they are doing. However, if what they are currently doing will crash the event or even wreck your objectives, then you need to handle the situation appropriately again.

    Conclusion
    In the end, running an event is a skill that can never be perfect. Every event is always different from previous ones because the participants and your team members helping you with the event will be different. Even if none of the people are different, they will have different moods and different interests going through a similar event. Remember: An event needs to be enjoyable. An event can be difficult or even super challenging, but if nobody enjoys the event, then it is impossible for your event to be a success.

    Cheers. ;)
     
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  2. StylZ

    StylZ Weird Administrator Staff Member Admin Moderator

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    I always fail at this part. :'>
    By the way, this guide has full of useful information, I will use it when I'm going to host event in future. :D
     
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  3. ULTIMATESLJ

    ULTIMATESLJ F0Rum? & Banner Senpai Forum Regular

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    Ten / Ten.

    Fantastic!

    I barely read it ;)
     
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  4. Tushady

    Tushady Adept Poster - A1

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    Whoa dude, your post totally blows...







    ...my mind.
    --- Double Post Merged, 3 Mar 2016 ---
    And I really like that halloween event, even though it's just an example. I can already imagine me leading a team of survivors trying hard to make it back to hub, from outpost to outpost, with endless waves of monsters in the way. Would be a damn good ride!
     
    Last edited: 3 Mar 2016
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  5. iMinecraft

    iMinecraft Retired Adept Forum Regular

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    That is literally too much information than my history.
     
  6. Tenelia

    Tenelia Master Poster

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    The puns. Oh god. The puns.
     
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  7. iMinecraft

    iMinecraft Retired Adept Forum Regular

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    Punny.